Skycig has been re-branded to BLU by Skycig to replicate the success of the BLU brand in the UK and Irish market with BLU’s vision to be number 1 e-cigarette brand. BLU plans to be number 1 by offering retailers and consumers a complete e-cig portfolio, leading flavours, the best packaging on the market, competitive pricing and convenient carton sizes.The iconic black e-cig and packaging will offer Irish consumers a premium pack format that they can build into their daily routine.
The BLU ecig brand will feature the same technology and flavours as the current Skycig range plus a number of upgrades and flavours from the US portfolio to include Classic Tobacco, Rich Tobacco, Menthol, Vanilla, Cherry, and NRG.
The range offers a complete e-cig portfolio with rechargeable kits, superior quality cartridge refills in different strengths, disposable e-cigarettes and charging accessories and e-liquids, all at competitive prices.
As part of the BLU re-brand, Skycig will also be transforming its brand positioning to have a strong focus on lifestyle, a move that will be backed by a £20m marketing campaign with £6 million TV campaign May/June 2014 in the UK with spin off into Irish media.
Full POS support and acrylic stands are also available to support the launch instore.