Ampersand Sales

Ireland's Leading FMCG distributor

You are here:Home > News > 2013 > Skycig Rebrands To Blu

SKYCIG rebrands to BLU

SKYCIG rebrands to BLU

Skycig has been re-branded to BLU by Skycig to replicate the success of the BLU brand in the UK and Irish market with BLU’s vision to be number 1 e-cigarette brand. BLU plans to be number 1 by offering retailers and consumers a complete e-cig portfolio, leading flavours, the best packaging on the market, competitive pricing and convenient carton sizes.The iconic black e-cig and packaging will offer Irish consumers a premium pack format that they can build into their daily routine.

The BLU ecig brand will feature the same technology and flavours as the current Skycig range plus a number of upgrades and flavours from the US portfolio to include Classic Tobacco, Rich Tobacco, Menthol, Vanilla, Cherry, and NRG.

 

The range offers a complete e-cig portfolio with rechargeable kits, superior quality cartridge refills in different strengths, disposable e-cigarettes and charging accessories and e-liquids, all at competitive prices.

 

As part of the BLU re-brand, Skycig will also be transforming its brand positioning to have a strong focus on lifestyle, a move that will be backed by a £20m marketing campaign with £6 million TV campaign May/June 2014 in the UK with spin off into Irish media.

Full POS support and acrylic stands are also available to support the launch instore.

Want to find out more?Contact Us

© 2018 Ampersand Sales. | All Rights Reserved
Web Development by KL Studios