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To support the launch of BLU electronic cigarettes, the brand will be advertised on TV screens across the UK and Ireland from the month of June on SKY TV, ITV2, MTV Dance, E! amongst many other satellite channels to target smokers over the age of 25.

The advert will be aired after 10pm every day and is set to run until December. It is estimated that the ad will be seen by approximately 50% of 25-44 year old smokers in the UK and Ireland each month.

The forty-second advert captures the excitement of the BLU brand, the  “freedom” that Blu E Cigs offer to adult smokers and its links to music and DJ’s.

The TV campaign will also be supported by a music tour showcasing electronic music acts planned around festivals and clubs this summer in the UK and Ireland with product sampling combined at the three night events.

The tour bus is scheduled to take over the Twisted Pepper, Abbey Street, Dublin on Saturday the 4th of October. The DJ's are Andrew Weatherall and Alle Farben this event is not to be missed and its free just register for tickets by this link- Free tickets to blu event

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