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Jack Links Beef Jerky Gets Bigger!


Jack Links Beef Jerky 75g pack will be added to our expanding Jack Links portfolio this summer. This is in response to the increased interest in meat snacking in Ireland with the JACK LINK’S brand growing at 29% year on year to date.


We believe consumers are being more adventurous with their snacks.  JACK LINK’S products are naturally high in protein and low in calories making them the perfect snack for health conscious consumers.  Some shoppers may perceive healthy snacks as ‘boring’ and ‘unappetising’ but this is not the case for JACK LINK’S as our range offers a variety of exciting flavours including Sweet & Hot, Teriyaki, and Peppered.


JACK LINK’S product range allows retailers to offer innovative healthier snacking options leading to incremental snacking sales and profits for retailer with a high unit sales value and high cash margin for retailers.  The outer display box takes up a relatively small amount of shelf space and the brand’s selection of clip- strips means the products are ideal to be multi-sited to offer an entirely incremental sales and margin opportunity.  Both formats can be displayed next to crisps and snacks and the clip strips are perfect for positioning next to drinks in the refrigerators and deli counters in-store.

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