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Roll Your Own - A growing category

Swan have got you covered

The RYO category has seen strong growth in recent years due to the better value it offers the end consumers and Swan has maintained a strong position within this market.

Consumers recognise Swans superior quality.
Swan produces their papers the original way, perfected over centuries. They blend together natural wood pulp and natural fibres making Swan papers easier to roll, smoother to smoke, and slower to burn.

Consumers are not the only ones who are impressed. Retailers are aware of best-in-class margins, and continue to report strong sell through and repeat purchases on the entire Swan range in store.
For retailers, Swan has everything you need to have the RYO category covered - a full range of papers, tips and combi’s.
All are available to order from Ampersand, We have unique promotional offers to give retailers higher margins and competitive RRP’s with a top quality brand offering.

Our local sales representative have a wealth of knowledge in this category and the team can assist you in selecting the right range to suit your store while offering great sell in promotions to ensure you get the best deal.

Top selling tips
The bestselling Swan tip is the Extra Slim Pre-Cut Tips. These are a key line to stock in store and a consumer favourite. Consumers like these tips because they are slimmer than Slim, less tobacco is required, and it makes for a really smooth taste. With a recommended retail of just €1.10 and excellent retailer margin this is a clear favourite of the Swan range.
For more information on current promotions and offers please phone your local Ampersand sales rep today or contact the head office.

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