Febraury 2016: Ampersand's Nationwide Launch of Scratch My Pork Irish Pork Scratchings
Ampersand have taken over the distribution of Scratch My Pork, and relaunched it on the market on January 25th with exciting new branding and packaging.Scratch My Pork is the story of a cheeky Kiwi chef Matt Brownie who set up home in West Cork in 2008 and brought with him a craving for something new. Using a combination of his skills as a chef and the best of Ireland’s produce the story of Scratch My Pork began…
Matt’s creation went on to become an award winning snack which he developed in Skibbereen, County Cork, a natural product made 100% from pork rind, which when cooked to specific temperatures with unique spices results in a crunchy, crispy, flavoursome and nutritious snack…Pork Crackling with an Irish twist!
Scratch My Pork provides Irish consumers a new and exciting alternative to crisps, bacon fries, and popcorn that is currently not available on the market. Ampersand are supplying this delicious hand-cooked, gluten free, dairy free and msg free savoury snack in 3 distinct flavours: -
Salted - Slow cooked Irish crispy crackling, lightly seasoned with natural salt.
Smokey - Crisp mouth-watering Smokey Flavour pork rind, with garlic & capsicum aromas for a cracking BBQ flavour.
Cajun - Crunchy tasty pork snack, with New Orleans Cajun style spice’s, made with aromatic peppers, garlic, onion & paprika for that extra bite.
The new Scratch My Pork branding is modern and fun and the new packaging is both premium and eye catching in-store. Each 30g pack will retail at €2, a great price for a premium product made from the best Irish pork rind, seasoned and cooked to perfection!
The product is now available on clip strips of 12 to allow maximum awareness and sales potential. The team at Ampersand will be merchandising the clip strips at multiple impulse locations in-store with poster support. Ampersand plan to build the brand within the Irish convenience and forecourt sector with a focus on the wholesale, pub & off-license trade.
For more information please contact your Ampersand Representative of call the sales line on 01 4130150.
Pictured at the launch: Ronan O' Farrell, Matt Brownie and Padraig O'Sullivan from the No Nonsense Food Company with Lyndsey and Sinéad from Ampersand