In January Ampersand added the Corny Big range of Cereal bars to our portfolio after being appointed the sole distributor of the range by German company Schwartauer Werke.
Corny is a non-baked muesli bar comprising of a mix of different grains, fruits and nuts. Ampersand have launched with the full range of Corny Big 7 flavours; Nut, Chocolate, Coconut Chocolate- Banana, Cranberry, Dark Chocolate Cookie and Chocolate Peanut.
The Corny cereal bar is an extremely attractive offering to consumers with its 50g format, the largest on the market and with a €1 price point offers undisputable value for money. The Corny range also has distinctive and vibrant coloured coded premium foil packaging which ensures the quality and aromas of the bars are preserved.
Ampersand are also offering trade customers competitive pricing, attractive sales margins and Point of Sale support. The shelf ready packaging lends itself to be merchandised at impulse spots and coffee stations and will be supported with Coffee Deal Point of Sale and POS to highlight the €1 price-point. We also have vibrant compact stands which ensures the range can be merchandised together without taking up too much space while creating maximum impact in-store.
Corny is the No. 1 cereal bar in Germany, with over 80% market share in one of the most competitive FMCG markets worldwide and is also the market leader in Cereal Bars in over 20 European Markets. In fact, the Corny bar is so popular that every year, Schwartau produce so many Corny bars that they would extend 2.5 times the distance from the North Pole to the South Pole.
Markus Faisst, Export Manager from Schwartauer Werke stated "We were looking for a distributor which has more than 70 years of experience, the expertise in Sales, Marketing and a good connection to all relevant distribution channels, which makes them the No. 1 FMCG distributor in Ireland, and a fit for Corny"
The team at Ampersand are very excited about the addition of Corny to the portfolio and the future working together in partnership with Schwartau in growing the brand in Ireland.
Markus Faisst, Export Manager from Schwartauer Werke (front row, second from left) with the Ampersand Team at the launch of the Corny Big brand.