April 2017: New to Ampersand - The Good Snack Company
Ampersand are delighted to announce that we have added another great Irish brand to our expanding snack food portfolio. Ampersand have partnered with the Good Snack Company and from the 18th April 2017 commenced the distribution of the Good Snack range of healthy and nutritious snacks into the Irish convenience, forecourt and off-licence sector.
The Good Snack Company was set up 10 years ago by Matt Henchie and Stuart Allen because they got fed up with the lack of choice for consumers when it came to tasty, nutritious snacks. Matt and Stuart originally worked for Innocent Drinks and realised that one of the big selling points was its association with a healthy lifestyle and clean living. They also noticed that the Irish palate had become very broad and formerly exotic foodstuffs were now commonplace on our supermarket shelves. They felt that the existing healthy snacks were boring and had little appeal to the consumer in a hurry, things like rice cakes and crackers, all of which are sold in large packs. Where were the delicious, natural snacks consumers could enjoy without feeling guilty? They didn’t exist. So they set themselves a mission to find Good Snacks and bring them to hungry people everywhere...
Since then The Good Snack Company range of snacks has grown consistently since launch and are currently available and selling well through a range of retailer groups throughout Ireland. To take the brand to the next level the Good Snack Company have partnered with Ampersand to increase their speed of growth and grow the brand and distribution on a national scale. Trading with all retail groups Ampersand has established their position as a key player in the convenience sector by successfully building brands and providing an excellent level of service to over 3,000 direct FMCG customers.
The Ampersand Team with Matt Henchie and Ciarán Glennon from the Good Snack Company
Ampersand will launch initially with the Good Snack Company Core Range of the bestselling 14 snack lines with a view to adding on additional lines such as the larger share packs and snack bars to complement the range in the coming months.
The Core Range is a selection of handful snacks that includes a selection of nuts or dried fruit and delicious healthy snacks with a twist such as yogurt and chocolate covered raisins and nuts. Packed in 40 – 50g size bags they are a perfect for portion control and are all priced very competitively with RSP's ranging from €1.50 to €1.95.
Ampersand are very excited about the partnership and working together with such a well-known and respected brand that is constantly evolving and bringing innovation to the growing healthy snack food category.
The Good Snack Company ticks a lot of boxes with its offering and is a perfect fit to add to Ampersand's growing portfolio.
To support the launch Ampersand will be offering a fantastic introductory promotional deal with a free display stand. The floor display stand can take from 16-20 cases and is very striking in-store. Ampersand will be supporting the retailers with the filled promotional stand offer and the stand will be planogramed to offer the retailer the best return on margins with the key selection of best sellers. A counter top stand is also available for dual placement in-store at impulse spots and for the off-licence channel.
For more information please contact your Ampersand representative or the sales line through 01 4130150 or via firstname.lastname@example.org