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Ampersand are delighted to announce that from Monday 16th of January 2017 we are the official distributor of The Irish Biltong Company range of award-winning Irish Beef gourmet snacks.
Ampersand will be handling the nationwide distribution of the brand with a focus on growing sales of Irish Biltong in the convenience and forecourt sector.
The Irish Biltong Company is a family-owned business owned and managed by Noreen Doyle and her husband John from their farm in County Kildare. Both Noreen and John come from farming backgrounds with John’s family having a tradition in the meat industry for over 60 years.
John & Noreen Doyle from The Irish Biltong Company
Biltong is an air-dried meat snack that originated from South Africa hundreds of years ago, but in recent times it has entered sporting circles as a way to healthily boost players' protein intake. Irish Biltong is the official supplier of biltong to the Connacht Rugby team.
Biltong is made by marinating beef in a special spice mix, allowing it to air dry before it is cut into thin strips to be eaten as a healthy snack. John takes great pride in every batch of Irish Biltong that he makes. Irish Biltong is made from only the finest cuts of Irish Grass fed beef, all from local farms including their own which ensures full traceability from start to finish on the production. From dry aging the beef, hand curing, air drying, tender hooking and hand cutting the Irish Biltong, the product is produced with the greatest of pride with the oldest of traditional techniques known in the industry.
Irish Biltong comes in two delicious flavours, Original and Chilli. Retailing at €3 the gourmet snack is packaged in convenient, ambient, shelf-ready 25 gram packets re-sealable food grade bags. Ampersand will be selling the product on hanging clip-strips that can be multi-sited around the store.
Irish Biltong is one of the finest, high protein health snacks on the market that is low in both sugar and fat and is highly nutritious. Irish Biltong has an amazing 69% protein content, the highest known protein content available in biltong snacks in both Ireland and the UK. Perfect as a ready-to-eat snack for the health conscious consumers on-the-go or for recovery after training, Irish Biltong can also be added to your favourite dishes and is delicious in salads, soups, omelettes and in a variety of beef dishes.
Speaking at the launch Ciarán Scolard, Managing Director of Ampersand said “We are thrilled to have Irish Biltong on board at Ampersand. We are delighted to add an Irish brand into our portfolio with such a great promise and partner with such lovely people. We really believe in the brand and are hugely impressed with all the excellent work Noreen and John have done to date with Irish Biltong. We are very excited about the partnership and taking the brand to the next stage of its success.”
Noreen from The Irish Biltong Company also expressed her excitement about the future at the launch “We are so excited at our partnering with Ampersand. We have spent the last couple of years developing this brand and now it’s time to take it to a new level and we believe Ampersand to be the perfect distribution company to help us achieve this”.
For more information please contact your Ampersand representative or the direct sales line on 01 4130150.
