Ampersand were delighted to have received a nomination in the National Convenience Store Awards for the “C-Store Best New Product of the Year”, sponsored by Spar with our new confectionery brand Sonas Sweets.
The C-stores awards were held in the Citywest Hotel on the 28th of November where convenience retailers throughout the country gathered to celebrate the industry and win coveted awards within their nominated categories.
Over 400 retailers across the county voted for the awards and Sonas Sweets was selected as one of the favourite new brands launched on the market in 2018 by retailers within the convenience sector.
It was an honour for Sonas Sweets to be named as one of the finalists in the “C-Store Best New Product of the Year”. To be listed in the same category against some of the biggest, most highly respected and longest standing brands on the Irish market was such an achievement for the Sonas Sweets brand and all the team at Ampersand.
Ampersand launched Sonas Sweets in January 2018 to a great trade reaction. The Sonas Sweets range consists of a range of premium jellies and sweets with a €1 hanging bag range and a €2 mix-up of classic favourites and unusual jellies, all packaged in bright, colourful and cheerful packaging.
The name Sonas means “Happiness” in Irish and Sonas Sweets certainly brought a touch of happiness to both retailers and consumers alike. The brand offered high retail margins to the trade and a selection of colourful branded stands and dump bins which brightened up stores, maximised sales and increased footfall into shops. The Sonas Sweets range was also a hit with consumers for its super price points and superior sweet offering and the opportunity it gave to “share some happiness” with family and friends with a delicious range of fun and tasty treats.
The Sonas Sweets brand is the perfect fit to Ampersand’s growing confectionery portfolio given its quality offering and rate of sale within the convenience sector. Since its launch in January, Ampersand have grown sales of the Sonas Sweets brand and gained nationwide distribution throughout the convenience sector through the various retail groups.
The Sonas Sweets brand is also owned solely by Ampersand. The Ampersand team worked hard together to achieve such great results and accolades with the Sonas Sweets product launch and the “C-Store Best New Product of the Year” nomination validates and celebrates these efforts. Everyone at Ampersand is thrilled to have such a fun and fast moving brand in the portfolio and they are very excited about the future.
Happy days ahead!!
THE NOMINATIONS FOR THE C-STORE BEST NEW PRODUCT 2018 WERE;
Twix Soft Centre
Rizla + Nutura
Fulfil Hazelnut Whip – Awarded Winner of the Category
Kit Kat Salted Caramel
Nutramino – Nutra Go
To stock Sonas Sweets please call the Ampersand sales team on (01) 4130150 or get in touch via email@example.com or through www.ampersandsales.ie