April 2019: McWilliam’s Wines Group Appoint Ampersand as Distributor for Irish Market
It is with great excitement the team at Ampersand would like to announce that we have been appointed by McWilliam’s Wines Group (MWG) to represent their wine portfolio in Ireland. The partnership will see Ampersand Wines distributing McWilliam’s wines and the iconic Mount Pleasant collections in both the off and on-trade.
McWilliam’s Wines Group (MWG) is one of the pioneering wine entities within Australia who have been perfecting the winemaking craft since 1877. With over 140 years of history and an Irish connection, the six consecutive generations of the McWilliam’s family have strived to be at the forefront of Australian wine innovation. From new regions to new styles, MWG continues to push the boundaries delivering wines that are both creative and authentic with an emphasis on freshness and simplicity, from vine to table.
“We are delighted at this partnership", says Ampersand's Wine Manager Willie Dardis. "McWilliam’s is exactly the kind of wine partner we look to work with; family-owned and quality-driven, whose provenance and innovation is evident in a stunning line-up of wines. We already have an established, successful, and award-winning international portfolio and we look forward to representing and developing McWilliam’s sales in Ireland once again.”
Willie Dardis, Wine Manager/Buyer, Ampersand with Steve Gerrard representing McWilliam's Wines and Ciarán Scolard, Managing Director, Ampersand
Head of International for McWilliam’s Wines Group Garrick Harvison expressed his satisfaction in partnering with Ampersand;
“During an extensive search we were very impressed by Ampersand’s experience in many different channels in Ireland, and equally by their know-how with Australian fine wines having previously represented McWilliam’s in Ireland close to 20 years ago. We needed to find a skilled distributor who could articulate the provenance of our brands and the elegant wine styles the McWilliam’s family has been perfecting for over 140 years - no mean feat. We are sure we have found the right partner.”
Steve Gerrard, representing McWilliams came to our April Sales Meeting to present the McWilliams wine range and launch the brand with our salesteam.
Steve Gerrard representing McWilliam's and Ciarán Scolard, Managing Director of Ampersand with the Ampersand sales team
Ampersand have selected three collections from McWilliam's International wine portfolio to bring to the Irish market.
The Inheritance range is a selection of four wines which embody the rich history of 140 years of winemaking experience to showcase a collection of elegant, vibrant wines with fruit driven flavours. The range consists of a Chardonnay, Semillon-Sauvignon Blanc, Shiraz and a Cabernet-Merlot blend, all with an attractive price-point of €9.99. Widely celebrated for its fruit driven, consumer friendly wines, McWilliam’s Inheritance is an everyday drinking style which delivers real value for money.
John James McWilliam – known as ‘J.J.’ – was a true Australian pioneer who established McWilliam’s first winery in 1913. J.J. McWilliam pioneered the Griffith region as a premium winemaking region and set the foundation of the winery on which six subsequent generations of his family would build. Dedicated to J.J., this range showcases his vision and tenacity which is still carried on today by the McWilliam's family. Retailing at €14.95, the superior quality of these wine is evident, far surpassing their price-points and are expected to be a great hit with Irish wine consumers.
Mount Pleasant Family Collection
Mount Pleasant wines were established by the legendary winemaker Maurice O’Shea, one of the founding fathers of the modern Australian wine industry and are highly regarded amongst some of Australia’s most iconic wines. Mount Pleasant was named Winery of the Year in the Halliday Wine Companion 2017, and its iconic 2011 Maurice O’Shea Shiraz was awarded 99 points and is one of the benchmark wines of Australia.
The Family Range focuses on the unique personality of each of the vineyards at Mount Pleasant and offers superb quality at affordable prices. Popular wines of classic styles, the Elizabeth Semillon and Philip Shiraz will be available through Ampersand and will retail on shelf from €28.
All the team at Ampersand are extremely excited about the launch and the return of the McWilliam's wines to the Irish market. The Ampersand selection offers amazing wines across all price points from one of Australia's leaders in premium regional winemaking and Ampersand are confident Irish consumers will also love these outstanding wines. According to Garrick Harvison from McWilliam's; “Our wines continue to delight consumers with their distinctly cooler climate styles from some of Australia’s most exciting new wine regions. This, along with our winemaking team’s continuous striving to uphold the McWilliam’s family’s aim of delivering food friendly, elegant and expressive wines, makes for an exciting prospect for the Irish market” .
For more information or if you would like to stock McWilliam's please contact your Ampersand representative or get in touch with us via the Contact Us link below.