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November 2019: Santa Carolina Estrellas Brand Update

Santa Carolina’s traditional Estrellas range from Chile has had a revamp to its image. The packaging looks contemporary and classy, has more prominent branding and a recognisable icon. Estrellas wines are expected to be a great hit with Irish consumers as the new look has already received positive feedback from both retailers and consumers as they hit retail shelves around Ireland.


A major symbol of Santa Carolina, Estrella translates to “star” in Spanish and represents Santa Carolina’s Chilean Heritage and their constant quest for innovation while they continue to honour their history, their past, and their values. The light of a star reaches farther than time: it transcends, enlightens, and guides every member of the Viña Santa Carolina team.


Media Library - estrellas label

Estrellas wines are made with grapes sourced from the Rapel valley, an area with a long winegrowing tradition that is considered the cradle of internationally recognised wines. This valley is renowned for its well-defined seasons, with cold and rainy winters and hot summers with sharp temperature variations between day and night. Grapes attain optimum ripeness thanks to excellent sun exposure, long summers, and no rain at the time of harvest.


Estrellas is available from Ampersand in the following grape varietals: Cabernet Sauvignon, Chardonnay, Merlot and Sauvignon Blanc.

Media Library - estrellas range 4 skus


Ampersand have supplied Santa Carolina wines to the Irish market over the past 25 years. Santa Carolina has a diverse portfolio, offering consumers excellent quality wines in all price ranges. Ampersand also represent the Antares, Premio and Reserva ranges from Santa Carolina. The Santa Carolina portfolio offers wines that express origin, personality and freshness and are ideal for any occasion.


To place an order please contact your Ampersand sales representative or call the sales line on 01 4130150.

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