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June 2020: Cleeve's; A Guaranteed Irish Brand

Cleeve’s Irish Confectionery is the longest established surviving Irish confectionery brand manufacturing today in Ireland.  All of Cleeve’s products are produced in Newbridge and carry the Guaranteed Irish logo to reflect that they are manufactured in Ireland, something of a rarity in the confectionery industry these days. 

 

Best known for slab toffee which was originally produced in Limerick from the late 1800s, the product was exported all over the world and is fondly remembered as being an integral part of Ireland’s confectionery industry for most of the 20th century.

 

Today, Cleeve’s 2,000 sq metre factory is located in Newbridge, Co Kildare and employs 22 people in the factory and supports Irish jobs right throughout the supply chain.

 

 

Ampersand's range from Cleeve's features a selection of delicious milk chocolate confectionery, bars, toffee and caramels products which continue the Cleeve’s tradition of using the finest Irish dairy ingredients, a tradition dating back to 1882 when the Cleeve’s brothers first established the business in Limerick.

 


Cleeve’s is brand that is steeped in Irish heritage and gives consumers the opportunity to re-live nostalgic memories with the older generations and create new memories with the younger ones while also supporting Irish brands and jobs in the process.

 

 

Ampersand have recently developed a new suite of POS to display Cleeve's products in-store.
 
The suite comprises of a Chocolate Bar FSDU which display 5 flavours of Cleeve's chocolate bars and will assist retailers in driving impulse confectionery sales in-store and also lend their support to an Irish manufactured brand. Compact in design the stand is ideal for retailers who may be tight on space.

 

A three tier acrylic counter top stand is also available and is perfect for positioning at coffee docks, by the cash register or deli-counters.
 
Impulse units have also been developed to clip onto hotspots throughout convenience stores and off-licences. Three stacks of bars can be displayed and will also offer more choice to consumers while also giving them the opportunity to "Buy Irish".
 
If you are interested in stocking Cleeve’s please call the Ampersand sales line on 01-4130150 or email info@ampersandsales.ie.

 

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