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May 2020: EU Ban on Menthol Cigarettes Comes into Effect

The EU wide ban on menthol cigarettes sales came into effect on May the 20th with the following restrcitions;
o The menthol ban applies to menthol cigarettes, capsule, click on, click & roll, dual menthol cigarettes and roll-your-own that comes in the same packaging - excluding cigars, cigarillos and snus.
o The directive does not include mentholated papers and filters sold separately from RYO tobacco products.
o It is now illegal to sell menthol cigarettes.

As menthol cigarette smokers look for alternatives to factory-made cigarettes they are turning to retailers in search of a replacement. 


Ampersand’s sales team are experts in the accessories category and will be available to assist retailers by sharing information on our extended accessories range, insights into the latest market trends and consumer behaviour and provide guidance on the best product selection for their store.

Retailers can be assured that the Ampersand's range and timely NPD will enable them to meet the demand amongst menthol smokers whose preference is to continue with their preferred flavour.

If you would like more information  please contact your Ampersand representative or call the Ampersand sales line on 01-4130150, or send an email to


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