Ampersand recently launched the Melea range of wines just in time for summer. Melea is a beautifully packaged range of organic and vegan wines with a unique story.
Named after the rare bee Anthophora Melea, the range comprises two wines inspired by this rare insect. These include a white Verdejo and Sauvignon Blanc blend, and a red made from 100% Tempranillo, both with an RRP of €11.95.
Melea wines come from the Cuenca area of La Mancha in Spain where the vineyard uses dry-farming methods and manages the vineyard traditionally without the use of toxic chemicals that can harm local wildlife, bees and other insects.
Bees not only act as important pollinators in the eco system, they also carry natural yeasts used to ferment wine. Melea wines are fermented using the natural yeasts transported around the vineyard by local insects, including the bee. The vineyard is totally organic, and part of their focus is to allow wildflowers to flourish to specifically attract the local endangered rare bee called Anthophora Melea, thus giving the wine the name Melea.
The project is the result of a collaboration between managing director of Long Wines, William Long and his wife Barbara Long, a mixed media artist who stitched together the bee motif used on the labels from recycled threads, and their son, Freddie, who managed the design process. The label has gone on to win awards and Drinks Business Magazine recently featured it as one of the best wine launches of 2019 in the UK.
These exciting new additions are targeted at the growing organic and vegan sector of the wine market and present an excellent offering for retailers looking for a quality range of wines with a wonderful story to tell.
Melea wines can be enjoyed on their own or with food, and are a perfect recommendation to pair with delicious vegan cuisine, such as a spicy pumpkin curry.
You can learn more about this fascinating project here.
If you are interested in stocking Melea Wines please contact your Ampersand representative, phone us on 01-4130150 or you can get in touch with us via the links below.