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Wine Intelligence, a prestigious British research and insights agency, has once again recognised Santa Carolina. This year, Santa Carolina moved up two spots to become the 7th Most Powerful Wine Brand in the World in 2022 and one of the wineries with the largest climbs among the Top 10 Wine Brands.
This is the fifth time that the Wine Intelligence Global Wine Brand Power Index is published. To this end, more than 25 thousand wine consumers from 25 countries were interviewed, representing 439 million people who drink wine in the world.
This index measures, among other things, awareness, recalled purchase in the past 3 months, conversion rate of awareness into purchase, future purchase consideration, consumer feedback, affinity and recommendation.
