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A Fresh New Look for Sonas Sweets Confectionery

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Ampersand, the leading distributor to the convenience channel, is proud to present a new look for their Sonas Sweets range of bagged jellies developed for sweet lovers. The new packaging is eye-catching and colourful just like the jellies within, with bursts of colour and sunshine in every bite and 100% recyclable.



The new branding has been modernised while still featuring “sunshine and rainbows” on the packaging to reflect the brand name Sonas, which means “happiness” in Irish.



In addition to the new packaging design, Ampersand have also rebranded the Sonas Sweets logo to feature a memorable mascot in the form of a smiling sun, incorporated modern typography and have included vibrant rainbow colours throughout the new logo and packaging designs. 



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The packets are now colour-coded to reflect the three categories of jellies within the delicious 24 flavours of the hanging bag range. The “Jellies” are now packed in striking red packs, the “Fizzy” and sour sweets are in vibrant yellow and orange packs and the “Nibbles” range of bite-size treats are packed in bright blue bags. The new look packaging has been designed to appeal to both children and adults alike.


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Retailing from €1, Sonas Sweets hanging bags will bring a smile to your face with every flavour.  Also available, is the best-selling “€2 Mix-Up” which contains classic favourites and unusual jellies in distinctive colourful and cheery packaging.  The Mix-Up packaging has also been refreshed in the rebrand and in addition, an exciting mix of confectionery in a rainbow of flavours has been added.



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Sonas Sweet’s new and improved packaging has been designed to stand out in-store. To further encourage and drive sales, Ampersand have available some bright coloured stands, branded header boards and dump bins which will also brighten up any retail outlet.


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Sinéad Smith, Marketing Manager at Ampersand said, “We are thrilled to relaunch the new and improved look for Sonas Sweets jellies, which we believe will be a hit with sweet lovers of all ages. Our focus is to provide our customers with the highest quality products, and this rebrand for Sonas Sweets is no exception. We are confident that the colourful packaging and delicious flavours will make our jellies a popular choice for those who are looking for a sweet treat. We are also planning some more exciting updates for our wider confectionery range this year which will reflect and reinforce Ampersand’s commitment to quality within our portfolio.”



The new Sonas Sweet range of jellies are now available for sale from Ampersand.

For more information, please contact your Ampersand representative or the Ampersand sales line on 01 4130150.



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