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Ampersand are thrilled to unveil our brand refresh and an exciting formula upgrade across our Cleeve’s chocolate bar range. Cleeve's, a cherished name in Irish confectionery, has been a trusted favourite since its inception in 1882 when the Cleeve's brothers established the business in Limerick. For over a century, the brand has delighted confectionery enthusiasts with its rich tradition and commitment to crafting delightful milk chocolate confections, toffees, and caramels, all while using the finest Irish dairy ingredients, in honour of its founders.
This latest transformation at Cleeve's is driven by an exciting recipe upgrade that sets a new standard for indulgence. The chocolate bars, a beloved favourite among loyal customers, now feature a minimum of 30% cocoa solids, a significant increase that has elevated the quality and chocolate tasting experience. Furthermore, Cleeve’s chocolate is now produced without the use of palm oil or vegetable oil, contributing to its purity and excellence.
Accompanying this recipe enhancement is a fresh packaging design that balances contemporary elegance with timeless vintage charm. The new design pays homage to Cleeve’s storied heritage while embracing a fresh visual identity that resonates with today's consumers. Bold gold typography and branding evoke nostalgia while maintaining a modern appeal.
The "New Recipe Chocolate Bars" are now wrapped in vibrant, colour-coded flow pack foil packaging, that have been designed to preserve the chocolates' freshness and the packaging has been revamped to be fully recyclable, aligning with Cleeve’s commitment to sustainability. Additionally, the bars are now presented in striking full-colour shelf-ready cases that can also be showcased within Cleeve’s acrylic branded countertop stands at prime locations around retail outlets. Both the rebrand and recipe change have received great reaction from both retailers and consumers alike since the relaunch.
Our New Chocolate Bar Range
The revamped Cleeve's chocolate bars retail at €1.20, with 3 flavours available in a convenient 34g format, providing the perfect portion for a delicious treat. There will also be two flavours available in sharing size 90g pack format at €2.30.
Cleeve’s are also delighted to introduce a thrilling new addition to their range - the Cleeve’s Popping Candy Chocolate Bar. This delightful treat combines the creamy goodness of Irish chocolate with the sizzling fun of popping candy, making it an ideal treat for younger consumers. Priced at an affordable RRP of just 50c, it's a burst of popping candy magic in every bite, wrapped in vintage inspired flow pack packaging. Available in a convenient 20g format, it's perfect for on-the-go snacking and is sure to put a smile on the faces of both kids and the young at heart.
See our new range below:
Macaroon
A delightful blend of smooth chocolate and irresistible coconut essence.
Mint Crisp
The perfect fusion of refreshing mint and delicate chocolate crispness.
Sea Salt Caramel Crisp
A harmonious combination of sweet caramel, savoury sea salt, and crunchy chocolate.
Popping Candy
This delcious bar combines the creamy goodness of Irish chocolate with the sizzling fun of popping candy. A burst og magic in every bite!
Macaroon Sharing Bar
Our delicious Macaroon bar, with more to share!
Mint Crisp Sharing Bar
Our delicious Mint Crisp bar, with more to share!
Supporting Irish Craftsmanship
The Cleeve’s rebrand and recipe enhancement demonstrates Ampersand’s dedication and commitment to providing their customers with top-quality products and delicious treats. The Cleeve’s Irish Confectionery's rebrand success in 2023 is not just about delectable treats but a journey through the past, present, and future of Irish confectionery traditions. As retailers seek to connect with consumers through rich brand stories, Cleeve’s rebranding initiative offers an opportunity to share in the legacy of Irish confectionery. The brand's enduring appeal, commitment to quality, and sustainable practices make it a must-stock item for 2024, ensuring that Cleeve’s will continue to captivate confectionery enthusiasts for generations to come.
More information can be found at cleevesirishconfectionery.ie or on Cleeve’s social channels across Facebook and Instagram. If you would like to order, please contact your Ampersand representative, or call the sales line on 01 4130150.
