Ampersand Sales

Ireland's Leading FMCG distributor

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FMCG Brand Development

Brand development is key to what our company does. We have established many of our brands to become market leaders in Ireland. We achieve this through top line marketing strategies and a passionate nationwide sales team. We develop our brands by addressing the markets needs and opportunities, identifying our key product benefits and USP’s, defining our packaging design and pricing, our route to market and creating brand building initiatives and promotions to achieve our goals.
We supply all channels within the FMCG market which includes the following:

  •   Symbols and Forecourts
  •   Multiples
  •   Cash and Carry sector
  •   Off Licences
  •   Independent Retailers
  •   Restaurants
Group photo sonas banner and cars
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