Marketing & Brand Development

Ampersand has a wealth of experience in both trade and consumer marketing. We grow our brands through:

 - Brand education and in-store training
 - Professional presentation with decision makers
 - Trade and consumer promotions
 - Point of sale and merchandising
 - PR, advertising and online marketing to create consumer awareness, brand loyalty and generate sales.
 - Product Sampling

Brand development is key to what our company does. We have established many of our brands to become market leaders in Ireland. We achieve this through top line marketing strategies and a passionate nationwide sales team.
 
We develop our brands by addressing the markets needs and opportunities and identifying our key product benefits and USP’s.

We perfect our packaging design and pricing, our route to market and create brand building initiatives and promotions to achieve our goals.

Consumer Sampling

Advertising